We are excited to introduce a promotional spot for the new TVN24+ service, which was shot entirely in the innovative TVN XR Studio. This unique production pushes the boundaries of virtual television.
The Unreal Engine was used to create and display all backgrounds, including photorealistic city streets and futuristic interiors. Each scene was created in a fully immersive 3D environment.
In the ad, journalist Magda Lucyan walks through dynamic virtual spaces enriched with real-life scenery. One of the most surprising moments is when a real city bus drove straight into the studio!
Our impressive LED installation, the largest of its kind in Poland, made this possible. It includes a giant wall screen and LED ceiling, allowing us to bring the director's vision to life in an innovative way.
The TVN24+ service offers a whole new level of media experience, combining live broadcasts, in-depth video reports, and podcasts on one cutting-edge platform.
TVN24+ is a news source like no other. It will engage you, surprise you, and allow you to experience the news in a whole new way.